Ipsos Mori pools communications talent

UK-- Ipsos Mori has pulled together a group of senior corporate communications executives from some of the country's biggest companies to run quarterly interviews on reputation issues.

Milorad Ajder, who heads the agency's Reputation Centre, said discussion topics will include issues around the economic downturn, the future of the EU, the internal barriers communications professionals face in driving reputation up the corporate agenda and the challenges of linking reputation to the bottom line.

Representatives of Tesco, Unilever, BP and Rolls Royce are among the 50-plus members of the Reputation Council.

Ajder said: “Research we have carried out with captains of industry, and indeed consumers around the world, place trust at the heart of the debate around corporate /

behaviour.

“The Reputation Council members are at the very centre of that discussion. This gives them a unique perspective that they can bring to bear on the important challenges business and society face today.”

Author: Brian Tarran

Related links:

Ipsos Mori hires new head for Rep Centre