Ipsos Loyalty appoints new global CEO
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Former Added Value boss Liz Musch takes charge
FRANCE-- Ipsos has appointed Liz Musch as global chief executive officer of its loyalty research division.
Henry Wallard, chairman of Ipsos Loyalty, had held the position temporarily before Musch's arrival.
Musch joins from Added Value where she was European CEO. She previously had a spell as CEO France at Millward Brown.
Before moving in to research Musch worked in advertising for 20 years, holding positions at Benton & Bowles (later DMB&B), first in New York, then in Paris where she became France CEO with responsibility for P&G's European business.
Author: James Verrinder
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