iPerceptions chief exec bullish despite economic maelstrom
Share
CANADA-- Online customer satisfaction researcher iPerceptions grew revenue 47% to C$1.2m in the final quarter of 2008.
The firm, which collects feedback on websites through surveys of visitors, actually improved on its performance in the third quarter despite facing “the toughest economic situation in more than a decade”, said CEO Jerry Tarasofsky.
Tarasofsky believes the downturn has made his company's offerings “indispensable”.
“With collapsing demand in the brick-and-mortar environment, the web remains the healthiest channel in which to do business,” he said. “But deriving ROI from a website in 2009 will mean putting visitors first and optimising to meet their distinct sets of needs. Companies that fail to do this will simply not survive this economic maelstrom.”
Full-year revenue was up 45% to C$4.4m and the company improved its gross margin from 44% to 58%. However operating losses increased from C$1.8m in 2007 to C$2.5m in 2008.
Author: Brian Tarran
Related links:
Hearst-Argyle Television tunes in to iPerceptions
iPerceptions sees 30% Q3 revenue leap
