Indian TV channel launches consumer index

INDIA-- CNBC-TV18, an English-language business news channel, and Boston Analytics will launch the CNBC-TV18 Boston Analytics Consumer Confidence Index, in a bid to provide an in-depth insight into the minds of Indian consumers, according to a report on Televisionpoint.com.

The index will measure optimism about the state of the economy through consumer savings and spending patterns.

The monthly index will be based on a sample size of 10,000 respondents spanning 15 cities in India. It will be based on the level of consumer confidence over time on various parameters like current situation, future expectations, inflation, employment, consumer spending, savings and real estate.

Rashid Bilimoria, CEO, Boston Analytics, said, “Any market-driven economy is vastly influenced by consumer spending. For instance, in India consumer spending accounts for over 60% of the GDP. This definitely explains the need to track consumer confidence in this country.”

Author: Marc Brenner