Hourly reports added to Google TV Ads

US-- Google has made further enhancements to its TV Ads service – including a new hourly breakdown of campaign metrics.

The search giant boasts that the hourly data reporting will make it easier for its TV advertising customers to map spikes in their website visitor data to the times their TV spots air.

Google has also launched audience data reporting. Product manager Andrew Poon said: “Previously, we provided reporting on the Viewers Per Viewing Household within a chosen age and gender set for each of your airings; now, we've enhanced this report to include an audience index value for a selected interest – like motorcycling, photography, or gardening – as well as household properties – like marital status or presence of children.”

Read more about the enhancements here and here.

Google's TV Ads platform lets advertisers bid to run their ads on certain inventory on the 125-channel Dish satellite network, as well as on select NBC Universal cable channels, Bloomberg Television, the Hallmark Channel and the Hallmark Movie Channel.

Through its tie-up with Dish, Google gains access to anonymised viewing data culled from “millions” of set-top boxes, which it uses to work out the number of impressions an ad receives and how much the advertiser needs to pay.

It recently began reporting DVR playback data as well.

Author: Brian Tarran