NEWS7 March 2014
US — HCD Research has announced the launch of a new application of its integrated communications research designed for early-stage creative and message testing.
The HCD Research approach integrates psychophysiological tools such as facial electromyography and galvanic skin response with eye-tracking and traditional qual and quant research.
The Emcode Creative Enhancement method is designed to utilise these tools during the early phases of communication, creative and concept development.
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