Harris launches media convergence study
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Syndicated survey to target 8-24 year olds
UK-- Harris Interactive has launched a bi-annual syndicated study to examine media convergence among young people.
The new Digital Cribs survey will target 1,200 respondents between the ages of eight and 24 every spring and autumn.
Harris's youth research consultant Stephen Mellor said the survey “identifies the links between media platforms according to shared levels of engagement among groups of users, and in doing so creates a picture of complementary and distractive media”.
Author: James Verrinder
Related links:
Harris launches UK youth and kids practice
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