Harris appoints global loyalty head

US-- Harris Interactive has appointed Stefan Schmelcher as president of global loyalty solutions.

Schmelcher joins the firm from TNS Infratest in Germany where he was deputy managing director for stakeholder management and had direct responsibility for key customer segments in the industry products and services sector.

In his new role he will take responsibility for developing and implementing the loyalty practice's strategy and take control of the newly-formed centre of excellence. He will report to president of global solutions George Terhanian and be based in Munich, Germany.

Harris president and CEO Kimberly Till said: “Businesses today are facing rapid changes in market dynamics and Stefan knows how to provide clients with effective business consulting services with a strong focus on research-based customer touch-point and relationship management. This will make him an invaluable asset as he builds our loyalty practice worldwide.”

Author: James Verrinder