Hall & Partners acquired by Omnicom Group
DAS has acquired 100% of the shareholding in Hall & Partners Group and all its operating subsidiaries, which includes Hall & Partners USA, Hall & Partners Europe, Hall & Partners Healthcare, and Hall & Partners Healthcare Brand & Communications Research.
"Over the years we've had dozens of approaches from research, media and advertising agencies, many of which would have resulted in our being merged into a larger entity and becoming their specialist ad research division. We have a lot more to offer than that and wanted to preserve our distinctive positioning and business culture. DAS wants the same as us," said Mike Hall, chairman of the Hall & Partners Group.
More information on this acquisition will follow in the January edition of Research magazine.