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Thursday, 26 November 2015

Hall & Partners acquired by Omnicom Group

Hall & Partners has been bought by the Omnicom Group's Diversified Agency Services (DAS) division for an undisclosed sum. Hall & Partners will continue to operate as an independent company.

DAS has acquired 100% of the shareholding in Hall & Partners Group and all its operating subsidiaries, which includes Hall & Partners USA, Hall & Partners Europe, Hall & Partners Healthcare, and Hall & Partners Healthcare Brand & Communications Research.

"Over the years we've had dozens of approaches from research, media and advertising agencies, many of which would have resulted in our being merged into a larger entity and becoming their specialist ad research division. We have a lot more to offer than that and wanted to preserve our distinctive positioning and business culture. DAS wants the same as us," said Mike Hall, chairman of the Hall & Partners Group.

More information on this acquisition will follow in the January edition of Research magazine.

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