Guerin to head Cambiar sales consulting practice
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Former TNS vice president takes on MR consulting firm's new division
MR consulting firm Cambiar is setting up a sales performance consulting practice, to be headed by Bill Guerin.
Guerin served most recently as executive vice president of client solutions for TNS. He has also worked in sales roles for Total Research Corporation and Harris Interactive.
Simon Chadwick, who founded Cambiar with Jay Wilson in 2004, said the new practice is a response to demand from MR executives for answers to “thorny sales issues”. He said Guerin “has an impressive track record of building highly successful sales and marketing programs”.
Author: Robert Bain
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