GfK retains Toyota mystery shopping contract
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Agency wins competitive tender to hold on to carmaker's performance evaluation programme
UK-- GfK has been reappointed to run Toyota's mystery shopping programme in the UK, following a tender process against nine other agencies.
GfK Mystery Shopping has been working with Toyota in the UK since 2002, covering 60-80 outlets per quarter last year.
Alasdair Kerr, commercial director of the agency's mystery shopping division, said: “The customer's purchase experience can be the determining factor that clinches a sale – particularly in a turbulent economic climate when consumers need extra reassurance that their purchase is well placed.”
Author: Robert Bain
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