Gauge sets out to Gauge Opinion

UK-- Steven Gauge, former chief executive of personal safety charity the Suzy Lamplugh Trust, has set up his own strategic communications firm, Gauge Opinion.

Prior to the Suzy Lamplugh Trust, Gauge was putting research into practice for Groundwork Southwark and Lambeth and for Sussex Enterprise.

He says the new business will take as its starting point “a systematic, evidence-based approach to analysing public opinion”.

Gauge told Research he is also setting out to engage some of the thousands of people whose views are either “ignored or taken for granted” because they don't vote or take part in opinion research.

His first two clients are a parliamentary candidate and a firm of independent financial advisers.

Author: Robert Bain