WPP posts 1.3% like-for-like increase in consumer insight revenue
UK— Consumer insight revenue at WPP was up 3% to £569m in the first quarter, with like-for-like sales up 1.3%, the company reported this morning.
Like-for-like gross margin within the division grew by 0.6%. WPP said the consumer insight results were a significant improvement on the last quarter – with TNS Custom in particular reporting its strongest like-for-like growth since 2008.
However, the division continues to trail the rest of the WPP group. Advertising and media investment management was up 6.2% to £973m, PR and public affairs up 1.9% to £225m, and branding identity, healthcare and specialist communications up 3.8% to £625m.
Total group revenue was £2.39bn, an increase of 7.6% on a reported basis and 4% like-for-like. The group’s gross margin also improved 4%.
WPP research agencies include Millward Brown, Lightspeed Research, Kantar Media and Kantar Worldpanel.