This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 22 October 2014

WPP posts 1.3% like-for-like increase in consumer insight revenue

UK— Consumer insight revenue at WPP was up 3% to £569m in the first quarter, with like-for-like sales up 1.3%, the company reported this morning.

Like-for-like gross margin within the division grew by 0.6%. WPP said the consumer insight results were a significant improvement on the last quarter – with TNS Custom in particular reporting its strongest like-for-like growth since 2008.

However, the division continues to trail the rest of the WPP group. Advertising and media investment management was up 6.2% to £973m, PR and public affairs up 1.9% to £225m, and branding identity, healthcare and specialist communications up 3.8% to £625m.

Total group revenue was £2.39bn, an increase of 7.6% on a reported basis and 4% like-for-like. The group’s gross margin also improved 4%.

WPP research agencies include Millward Brown, Lightspeed Research, Kantar Media and Kantar Worldpanel.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory

Related images