This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Sunday, 29 November 2015

US adspend up by 7% in Q3, says Nielsen

US — Total adspend across the USA was up 7% for Q3 compared to the same period last year, according to the latest Nielsen data, with television networks benefiting most from the London 2012 Olympic Games.

The research giant says that television saw overall network spend soar by 35% compared to the same period a year ago. Bookings reached $5.33bn in Q3 ad sales, a significant improvement over the $3.95bn from 2011.

In a blog post, Nielsen said that the increase was driven by “the ad-heavy US presidential election and the London Summer Olympic Games as likely contributors”.

Ad-supported cable continued to outperform its free-to-view rivals, generating $5.55bn in sales, up by 1%. Analysed by sector, Nielsen said automotive spend accounted for the greatest allocation of media dollars, up 26% to $2.7bn with six of the top 20 spenders being car manufacturers. Other notable categories included wireless/telecoms ($887.3m, up 15%) and department stores ($772.8m, up 1%). However, movie spend declined 12% year-on-year to $689.7m, while pharmaceuticals dropped 22% to $661.7m.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the second and third letters of the word: STANDING