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Tuesday, 31 March 2015

SSI taps Experian tool to segment sample by financial behaviour

UK— SSI has added Experian’s Financial Strategy Segments (FSS) coding to its UK sample to allow respondents to be recruited based on financial behaviours.

FFS segments the UK population into 93 individual behavioural types, which are aggregated to 50 household types and 14 household groups, helping SSI to distinguish the financial behaviour of all adults and households in the UK. Behaviour can be segmented according to a person or household’s net worth, equity, investments, indebtedness, credit risk or attitudes.

Chris Watson, SSI UK managing director, said: “We understand that with constant changes in consumer behaviour, companies need access to a wide range of information. We provide our clients with the people they need for their research, carefully segmented through FSS.”

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