Nielsen posts 8% growth in 2011 – revenue hits $5.5bn
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US— Nielsen’s annual revenue grew 8% to $5.5bn in 2011, thanks to sales increases in each of its Buy, Watch and Expositions segments.
Buy, which covers consumer purchase information and insights, was up 10% to $3.4bn while the Watch arm – which includes TV, online, mobile and other media measurement activities – grew 5% to $1.9bn. Expositions was up 7% to $179m.
Fourth-quarter performance was “solid”, said chief executive David Calhoun (pictured), with Buy up 4%, Watch 3% and Expositions 17%. Total revenue came in at $1.4bn, up 4%.
“We feel great about our first year as a public company and look forward to achieving continued progress in 2012,” said Calhoun.
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