This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 31 October 2014

Mixpanel secures backing from PayPal and Bebo founders

US— Mixpanel, a web application analytics company, has received financial backing from two major online players, Max Levchin and Michael Birch, respectively the founders of PayPal and Bebo.

TechCrunch reports that between them Levchin and Birch have invested around $500,000, adding to the small amount of seed funding Mixpanel had already secured from early-stage venture capital firm Y-Combinator.

Mixpanel differentiates itself from packages like Google Analytics in that its focus is on measuring how users engage with site applications, such as games, and other activities such as photo sharing, commenting, tweeting and watching videos, rather than reporting raw site traffic numbers.

The company was co-founded by Tim Trefren and Suhail Doshi.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory