Ipsos completes €200m share issue

Eleven million new shares wil be listed on the Euronext Paris stock market tomorrow, on top of around 34 million already in circulation.

The remainder of the €596m the agency is paying for Synovate will come from a new loan, existing credit lines and cash.

The purchase of Synovate, the research arm of media group Aegis, was agreed in July. Together the companies will be the world’s third-largest research agency by revenue.