This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Saturday, 28 November 2015

Global top 25 grow 4.1% to $18.7bn, says Honomichl

GLOBAL— The collective revenue of the research industry’s 25 biggest companies grew 4.1% last year to $18.7bn, according to industry watcher Jack Honomichl’s latest analysis.

The data, published in the 31 August edition of Marketing News, put real growth – after inflation – at just 1.4%, but Honomichl said this was “good news given the dire economic conditions in many countries”.

Of the top 25, nine companies actually saw revenues decrease or fail to grow enough to cover inflation of 2.7%. Lieberman Research Worldwide, ranked 23rd, recorded the sharpest decline, down 10.5% to $90.2m, while ComScore, ranked 13th, was the fastest grower, up 23.5% to $232.4m.

The only new entrant to the list was YouGov in 22nd place. Collectively, the top 25 account for 58% of total research industry turnover.

2011 (2010)
CompanyParent CountryRevenue ($m)Growth (%)
1 (1)NielsenUS5,353.04.8
2 (2)KantarUK3,331.80.8
3 (-)IpsosFrance2,495.02.9
4 (4)GfKGermany1,914.05.8
5 (7)SymphonyIRIUS764.23.2
6 (3)IMS HealthUS750.04.5
7 (8)WestatUS506.511.2
8 (9)IntageJapan459.9-0.2
9 (10)ArbitronUS422.36.4
10 (11)The NPD GroupUS265.39.9

Check out the full list of the top 25 global research agencies, including analysis and company profiles, at

Follow us on
Follow us on Twitter

Readers' comments (1)

  • It would add more value to know, how this growth % compares to growth in other related industries, such as marketing, communication and/ or consulting.

    Unsuitable or offensive? Report this comment

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the fourth and seventh letters of the word: accident