NEWS4 September 2012
GLOBAL— The collective revenue of the research industry’s 25 biggest companies grew 4.1% last year to $18.7bn, according to industry watcher Jack Honomichl’s latest analysis.
The data, published in the 31 August edition of Marketing News, put real growth – after inflation – at just 1.4%, but Honomichl said this was “good news given the dire economic conditions in many countries”.
Of the top 25, nine companies actually saw revenues decrease or fail to grow enough to cover inflation of 2.7%. Lieberman Research Worldwide, ranked 23rd, recorded the sharpest decline, down 10.5% to $90.2m, while ComScore, ranked 13th, was the fastest grower, up 23.5% to $232.4m.
The only new entrant to the list was YouGov in 22nd place. Collectively, the top 25 account for 58% of total research industry turnover.
| Rank 2011 ( 2010 ) | Company | Parent Country | Revenue ($m) | Growth (%) |
|---|---|---|---|---|
| 1 ( 1 ) | Nielsen | US | 5,353.0 | 4.8 |
| 2 ( 2 ) | Kantar | UK | 3,331.8 | 0.8 |
| 3 (-) | Ipsos | France | 2,495.0 | 2.9 |
| ( 5 ) | Ipsos | France | 1,639.1 | 4.6 |
| ( 6 ) | Synovate | UK | 855.9 | -0.3 |
| 4 ( 4 ) | GfK | Germany | 1,914.0 | 5.8 |
| 5 ( 7 ) | SymphonyIRI | US | 764.2 | 3.2 |
| 6 ( 3 ) | IMS Health | US | 750.0 | 4.5 |
| 7 ( 8 ) | Westat | US | 506.5 | 11.2 |
| 8 ( 9 ) | Intage | Japan | 459.9 | -0.2 |
| 9 ( 10 ) | Arbitron | US | 422.3 | 6.4 |
| 10 ( 11 ) | The NPD Group | US | 265.3 | 9.9 |
Check out the full list of the top 25 global research agencies, including analysis and company profiles, at publications.marketingpower.com.
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1 Comment
andrea rademeyer
12 years ago
It would add more value to know, how this growth % compares to growth in other related industries, such as marketing, communication and/ or consulting.
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