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Saturday, 25 October 2014

ComScore sees record revenue, but no profits in 2010

US— ComScore has posted record revenue for the fourth quarter of 2010, but costs linked to severances and acquisitions meant that the firm made a loss during the period.

Revenue during the quarter jumped 51.5% to $51.2m from $33.8m, but net income tumbled 131% to a loss of $0.5m as costs related to acquisitions, severances and amortisation of intangible assets kicked in. The firm acquired online analytics agency Nedstat, ad researcher ARSGroup and mobile network analytics business Nexius over the course of last year.

For the year as a whole, revenue rose 37% to $175m compared to $127m in 2009, but net income fell 140% from $4m to a loss of $1.6m.

ComScore president and CEO Magid Abraham (pictured) remained upbeat despite the losses. He said: “We reported our best annual revenues ever in 2010 with 37% growth over 2009. Even excluding the contributions from recent acquisitions, revenue growth in our base business was very healthy.”

The firm, he said, added 70 new customers during the fourth quarter of the year, taking its total client roster to 1,752 – up by almost 500 over the course of the year.

Abraham said: “We believe that 2010 was a transformative year for ComScore. We have substantially expanded our addressable market by increasing our global footprint and broadening our offerings to incorporate solutions in site analytics, advertising analytics, advanced mobile solutions and cross-media measurement.”

Looking forward to 2011, ComScore said that it expects revenue to grow between 34% and 36%.

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