BlueKai scoops $21m in private equity funding

The firm, which specialises in providing advertisers and marketers with on-demand data about their target audiences, previously raised $13.7m in two rounds of funding led by Battery and Redpoint.

As part of the latest investment, Jeff Richards, a partner at GGV Capital, will take a seat on BlueKai’s board of directors.

BlueKai CEO Omar Tawakol (pictured) said: “This round will be used to scale our business by continuing to innovate how data is bought and sold while at the same time driving transparency for consumers. In particular, BlueKai is rapidly deploying new APIs and real time systems that allow networks, demand side platforms and agency trading desks to build the BlueKai marketplace into their own offerings. The result is a vibrant and and growing partner ecosystem.”