$20m funding for social analytics firm Networked Insights
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US— Social analytics firm Networked Insights has raised $20m to fund the continued development of its SocialSense platform, used by companies including Samsung, MTV and Kraft.
The Series B financing was led by funds managed by Goldman Sachs and brings the company’s total investment to date to $30m.
Networked Insights positions its technology as a platform to analyse social data and uncover trends and consumer engagement opportunities.
CEO and founder Dan Neely says: “It’s not an intelligent use of social data to call something positive or negative – or to merely monitor the results of a marketing campaign. Networked Insights applies the science of semantic analysis and machine learning to that data so brands can identify and invest in trends before they peak.”
