Finance sector drives Kadence hires

B2b research specialist Kadence has hired Alex Smith and Sabrina Molteni as research manager and research analyst, respectively, for its London office.

Chairman Simon Everard said: “The expansion of the UK team reflects the increasing demand Kadence is receiving for advertising testing and tracking amongst larger organisations in the financial services and telecom markets.”

He added: “The financial services industry is particularly interesting, as rising interest rates have encouraged banks and other lenders to eagerly monitor competitor products and services, and general sector activity, to understand and predict the changing dynamics of the market.”

Smith will be responsible for a client management role, overseeing research projects and developing customer relationships. Molteni is charged with programming questionnaires, analysing data and interpreting findings for client presentations.

Author: Matthew Secker

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