Facebook upgrades metrics for brand pages
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US-- Facebook has started reporting more detailed metrics on the interactions users have with brand-specific and company pages within the social network.
Its upgraded Facebook Insights tool promises to look deeper at the interactions that take place with content such as wall posts, photos, videos, notes and links.
A new ‘post quality' metric looks at how engaging company posts have been based on how many comments or ‘like' votes they generate, while more detailed demographic breakdowns allows brand owners to see the top countries and cities where their ‘fans' reside.
This “may be helpful if you are using targeted Facebook Ads to grow your fan base,” Facebook executives wrote in a blog post.
Companies will also be able to compare the demographic split between ‘active fans this week' and ‘total fans' to see what types of users are most engaged with the page.
Facebook pages for brands were launched in November 2007.
Author: Brian Tarran
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