Extra funding for Invoke Solutions
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US-- Invoke Solutions, a supplier of online and mobile research technologies, has received a $7m cash injection from its investors to continue developing new research tools.
Invoke's director of marketing Josh Mendelssohn told Research that a portion of the money will be used on the continuing development of the company's feedback management platform, a tool that allows users to give feedback anonymously – to one another or the organiser – during an online survey. It is due to be fully operational by the end of the year.
The company will also invest in existing sales and delivery infrastructures, Mendelsohn said.
Invoke's clients include leading research organisations like Millward Brown, Harris Interactive, Greenfield Online and C&R Research as well as brands including Microsoft, Nestle and Washington Mutual.
David Coit, North Atlantic Capital's managing director, said: "We are excited to invest in Invoke Solutions because they possess the type of thinking and products that will make an impact in the market going forward as shown by the early success of their new products and recent awards."
Author: James Verrinder
Related links:
Invoke reveals mobile phone research plans
