Experian tracks footfall for Charlotte Russe

US-- Clothing retailer Charlotte Russe has hired Experian Footfall to measure, track and analyse how customers move around its stores and make purchases.

Experian said: “Like many retailers, Charlotte Russe looked at daily sales reports but didn't know how many customers were coming through their doors or where they browsed once inside. They didn't have a clear picture of the missed opportunity to convert a browser to a customer.”

Traci Lawson, director of service solutions at Charlotte Russe, said the information was being used to inform merchandising and staffing decisions in order to increase sales and profits.

The chain has more than 500 stores in the US.

Author: Robert Bain