Ex-YouGov execs take on research at Engage

UK-- Engage Group has launched a research and analytics service to back up its engagement consulting work.

The new business will be headed by Andy Brown and Sarah Jordan, previously managing director and research manager respectively of YouGov Consulting. They both joined Engage in December.

Prior to joining YouGov, Brown, who specialises in organisational research, was a partner at Mercer Consulting. At YouGov he oversaw a major survey of employee engagement practice, which was commissioned by Engage.

Jordan spent five years with YouGov, most recently conducting a study of leadership effectiveness across large organisations in Europe.

Nigel Pearcy, chief executive of Engage, said: “Our clients are increasingly demanding an analytics-led approach to engagement of employees and other stakeholders, to accurately gauge whether they are getting a genuine return on their investment and tangibly improving their performance.”

Author: Robert Bain