EasyInsites taps Cint and QualVu for online qual
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UK-- EasyInsites is teaming up with QualVu and the Cint Panel Exchange to offer a new service where users will be able to tap hundreds of custom panels to run qualitative online video sessions.
QualVu will provide the technology to identify which panellists are ready and able to create online videos, as well as the platform for preparing and analysing the video content.
Cint will screen panellists from a pool of 1.5 million in the more than 200 ‘open' panels in its Panel Exchange, while EasyInsites will oversee the full-service offer, moderating sessions and providing clip summaries and reports to clients.
John Williamson, founder of QualVu, said the qualitative industry “now has access to means to gather focus group-quality intelligence at cost, speed and quality levels never before possible”.
• Cint announced today the opening of an office in Germany, to be headed by Michael Henrich as country CEO.
Author: Robert Bain
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