NEWS19 August 2014
UK — Customer science company Dunnhumby has taken a 50% stake in agent-based modelling company Sandtable.
The resulting joint venture will operate under the Sandtable brand.
Sandtable builds virtual populations that simulate human behaviour by combining multiple data sources, while dunnhumby, which is wholly owned by Tesco and is known for its work on supermarket loyalty schemes, works with retailers and brands to analyse data in order to improve customer experience and loyalty.
Earlier this year, dunnhumby acquired big data tech firm Sociomantic.
More information can be found on dunnhumby’s blog.
The world's leading job site for research and insight
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments