DM in £1m deal for data company PDV
Share
Lead generation and research firm to be acquired by direct marketing group
UK-- Data company PDV is to be acquired by direct marketing group DM in a deal worth up to £1.13m.
Although PDV's main line of business is in generating sales leads for its clients through its gambling and rewards site Fair-Exchange.com and Free-DVD-Club.com, the company also offers online research services through its PDV Panels offering.
To help fund the acquisition, DM is looking to raise £1m through a share placing.
Author: Brian Tarran
Follow us on
