Dealmakers – roundup

Web analytics firm Nedstat has been signed up by German travel specialist Berge & Meer to track and analyse visitor behaviour on its online portal, www.berge-meer.de.

Synergos Technologies (STI) and Mediamark Research have forged a partnership deal to combine survey and geodemographic data with consumer attitudinal data. The deal gives users of STI's Landscape consumer segmentation system direct access to data collected through Mediamark's Survey of the American Consumer.

Fresh from its tie-up with behavioural targeting company Lotame (click here, online polling firm Vizu has inked deals for social advertising companies AdNectar and Buddy Media to use its Ad Catalyst advertising measurement system.

Social media marketing agency DEI Worldwide has linked up with Predictify – a website setup by a former Google project manager, which asks consumers to help predict the future and rewards them for how accurate they are. DEI clients will use the Predictify platform to generate sponsored questions that encourage engagement with ad content. For more on Predictify, click here.

Coremetrics has announced a deal in the UK to supply web analytics technology to retailer Toys ‘R' Us.

GroupM has become the first media agency client of Nielsen's KeepingTrac service, which allows advertisers to check whether their TV commercials ran the previous day according to their media plans.

California-based market research agency Core Strategies has partnered with Wise Window to use the firm's social media insight and analysis technology.

JD Power & Associates has forged an agreement with TNS-owned web analytics firm Compete to develop products to help automotive marketers better understand how consumers research, shop and buy cars online. The first collaborative effort will be the Online Media Behaviour Study, a media planning tool set for release on 3 March.

Electronic Entertainment Design and Research, a video games industry research and intelligence firm, has signed a long-term agreement with Nielsen to provide detailed analysis of the effectiveness of historical marketing campaigns, with a view to helping games companies get the most out of the $823m spent annually on video game marketing.

US radio ratings firm Arbitron has signed a multi-year deal with Pamal Broadcasting to provide Custom Survey Area Reports for Hudson Valley, New York. Surveys on listening habits will be carried out in the area twice a year. The first ratings are due for release on 17 February.