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Sunday, 23 November 2014

CSM picks ad veteran to run Hong Kong TV ratings

T.S. Chan named managing director

Chinese TV and radio ratings agency CSM Media Research has charged veteran advertiser T.S. Chan with setting up a “revitalised” TV rating system in Hong Kong.

Chan takes on the dual role of managing director of CSM's Hong Kong operations and deputy MD for mainland China.

He said: “I believe that by acting on my ad agency and media owner experience, I will be able to help CSM Hong Kong create and maintain better products in the near future.”

CSM was launched in 1997 as a joint venture between China's CTR Market Research agency and TNS.

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