CSM picks ad veteran to run Hong Kong TV ratings
Chinese TV and radio ratings agency CSM Media Research has charged veteran advertiser T.S. Chan with setting up a “revitalised” TV rating system in Hong Kong.
Chan takes on the dual role of managing director of CSM's Hong Kong operations and deputy MD for mainland China.
He said: “I believe that by acting on my ad agency and media owner experience, I will be able to help CSM Hong Kong create and maintain better products in the near future.”
CSM was launched in 1997 as a joint venture between China's CTR Market Research agency and TNS.