NEWS17 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— Research agency Crowd DNA is launching a marketing effectiveness research wing, to be headed by associate director James McLintock.
The new wing will use established methods as well as “progressive techniques” to measure levels of engagement and the potential of ads and campaigns to generate word of mouth.
McLintock said: “Effectiveness research is often just seen as a bolt-on function designed to retrospectively justify activity. What it should be seen as is an integral part of the campaign; just as much about looking forward as it is about looking back.”
The agency has worked on effectiveness studies for clients including MTV and Global Radio.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant Senior Research Exec – Culture, Public Sector, not-for-profit
up to £30,000 + Benefits
Spalding Goobey Associates
Research Executive / Senior Research Executive Quant | Technology and Entertainment
£28,000–£39,000 + benefits
The Royal Foundation of the Prince and Princess of Wales
Research and Impact officer
Circa £30K
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments