Contract wins – roundup

Intelligence firm Context has been engaged by the Wireless Power Consortium. Context will conduct research to provide insights to fuel a universal name and logo for wireless power in consumer electronics.

Fashion retailer Liz Claiborne is to use Coremetrics Analytics in a bid to deliver ‘exceptional' online customer service. Claiborne will also use Coremetrics Intelligence Offer to automate cross-sell and up-sell opportunities.

General Mills has extended its relationship with Nielsen. Under the agreement Nielsen will provide retail tracking, insights on consumer behaviour, advanced analytics tools and technology services to the food giant.