ComScore plays down threat of free web research tools
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US-- ComScore CEO Magid Abrham has played down the threat to his business from free web measurement tools.
Although the economic environment is putting pressure on client budgets, Abraham said the availability of free tools like Google's Ad Planner has not had a noticeable impact.
“I have yet to hear of a single client loss where the client said, ‘I am not using ComScore, because I am going to be using a free service provider,'” he said. “There's an occasional loss or two to Nielsen – that dynamic has not changed, and we win more than we lose.”
The comments came during a conference call announcing the firm's results for the first quarter, during which it increased revenue 16% to $30.6m.
On a GAAP basis, net income was down to $0.3m, but adjusted net income, excluding the effect of a higher than expected tax rate, was higher than forecast at $4.2m.
Abraham said: “We are pleased to report first quarter revenue at the upper end of our expected range, considering the overall economic environment. We had particular strength internationally, as we continue to penetrate newer markets, and domestically in selected industry verticals such as telecommunications, consumer packaged goods, and pharmaceuticals.
“Our strong revenue and subscription growth in the economically challenging first quarter environment demonstrated the resilience of the ComScore business model.”
Author: Robert Bain
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