Compete eyes internet's long tail with social tags
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US-- Web analytics firm Compete is giving its panel members the chance to tag their favourite sites in a bid to provide media buyers with a better understanding of the internet's long tail.
The company hopes its social tagging system will allow it to categorise the growing number of niche interest sites that could prove useful to advertisers looking to reach specific online audiences.
Compete says that no single company can accurately classify all of the dynamic content across the constantly expanding universe of websites. “With social tagging, we're tapping the collective power of our userbase,” said general manager Gregg Poulin.
The company, part of TNS Media, has upwards of two million US panelists through which it collects clickstream data to map online behaviours.
Author: Brian Tarran
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