Cognicient tool to maximise existing data
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UK-- Cognicient, an agency aiming to help clients bring data from various sources together, has launched a new software system for extracting insight from existing research data.
Mike Page, founder of the firm, said FusionPoint “provides companies with the means to connect their market research together and to develop an overall management system to ensure they make the best use of the data they already have”.
Page said the system can be used to bring research together regardless of the agency that collected it, or the software or processes used. It aims to help clients identify which data streams are most valuable and predictive of business outcomes, and to test hypotheses before commissioning more research.
Author: Robert Bain
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