CMO Burbank takes top role at Nielsen Online

US-- Nielsen has quietly moved its chief marketing officer John Burbank to the newly created role of CEO for Nielsen Online, its online media research business.

Burbank changed jobs in January, replacing Itzhak Fisher who was executive chairman of the division.

Fisher had led Nielsen Online since July 2007, when it was formed through the merger of word-of-mouth research specialist BuzzMetrics – the firm he previously chaired – and NetRatings, Nielsen's web audience measurement arm.

He retains overall responsibility for Online, as well as the company's Telecom, IAB and Claritas businesses in his new role heading up Nielsen's Product Leadership organisation.

Burbank, meanwhile, joined Nielsen in May last year to lead the company's strategic marketing, market insights, brand development, knowledge measurement functions and communications.

He is a former chief marketing officer for internet company AOL, where he was responsible for building brands and driving audience metrics in support of the company's advertising business model.

Author: Brian Tarran