Thursday, 24 May 2012

ChinaInsight and S&D Marketing Service merge

Peter Tan to head combined group – report

CHINA-- Consumer research agency ChinaInsight has merged with qual and quant researcher S&D Marketing Service, according to local reports.

ChinaInsight founder Peter Tan was formerly national consumer insights director at McCann Worldgroup.

He becomes managing partner of the newly merged businesses. S&D Marketing Service was founded in 1994 by Scott Shen.

Author: James Verrinder

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