Cashcade partners with Kadence

UK-- Kadence has been named market research partner for Cashcade, the holding company for online gaming brands Getminted.com and Foxy Bingo.

The agency will be responsible for delivering Cashcade's research programme throughout 2008 and into 2009.

In a statement, Kadence said its work will assist in “mapping a route for the company's aggressive expansion plans”.

Kadence recently completed a brand assessment research study for Cashcade, investigating customer usage and spend, and brand disposition.

Cashcade MD Patrick Southon said the findings would provide a benchmark against which the company can gauge its long-term performance, and set “realistic business targets”.

Author: Brian Tarran