Capacent wins contract for PPM in Iceland
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Icelandic research and consulting firm Capacent, supported by TNS Norway, has won the contract to provide a TV and radio measurement currency in Iceland, using the Arbitron portable people meter (PPM) system.
Capacent won the six year contract in a competitive tender and will supply ratings to Iceland's three major TV and radio stations.
The PPM is a small device carried by research participants which detects audio signatures in TV and radio broadcasts. Iceland's ratings were previously compiled using a diary system.
The PPM system has been licensed to Capacent by TNS, which already uses it to provide the radio currency in Norway.
Andrea Mezzasalma, TNS global sector head for internet, TV and radio measurement, said this is the first time that an electronic meter system has been used to gather TV and radio audience data as the official currency.
Jørn Leipart, director of internet, TV and radio measurement at TNS Norway said: “The new technology will provide significantly enhanced information about Icelandic TV and radio audiences.”
Arbitron's PPM system is the radio currency in Norway and Kazakhstan and is the TV currency in the Canadian province of Quebec. In the US, Arbitron is in the process of establishing PPM measurement in the top 50 radio markets, beginning with Philadelphia, where it becomes currency at the end of this month.
Author: Robert Bain
Related links:
TNS to provide TV currency in Kazakhstan
Norwegian National Radio sign five-year measurement deal with TNS Gallup
