Cable & Co plans Quantum leap into MR
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US-- Shell corporation Cable & Co has revealed plans to purchase data collection firm Quantum Research Services, which trades as Aspen Media & Market Research.
The Colorado-based fieldwork agency had sales of $5.4m for the year ending 30 June, with adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) of $405,000.
Cable wants to use the acquisition as the starting point for its transformation into a market research industry player.
It announced plans back in July to spin off its dental care products subsidiary LifeHealthCare as a separate public entity, and rename itself Marketing & Research Corp.
President Gary Stein said at the time: “The restructure of the company will enable it to negotiate finance and acquire certain operating companies in the marketing and research sector which will establish a solid foundation for the company to achieve growth and maximise profitability.”
Cable hopes to complete the acquisition of Quantum by early next year.
Author: Brian Tarran
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