GfK NOP Media launches Rate It! youth panel
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UK— GfK NOP Media has launched a new panel made up of more than 1,500 eight to 15-year-olds.
The new Rate It! panel has been introduced to give clients an insight into “the next generation of media viewers”, their current media consumption and what they want from the media they use.
The panel will provide daily feedback on its members’ favourite television programmes, websites and radio stations. The firm said it will also soon release results on press and magazine readership.
As well as the daily reports, clients will be offered weekly targeted surveys and a regular dialogue with the panel, the firm said.
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