BBC spending cuts hit marketing, research division

UK-- The BBC division responsible for marketing and audience research has seen a significant reduction in its annual budget, according to reports today.

A report in the Guardian said that the broadcaster is cutting its marketing, communication and audience division's £100m budget by £20m as part of a round of cost-saving initiatives.

The division, which is headed by Sharon Baylay, is responsible for audience research and on-air promotional content, among other activities.

A BBC spokesman told Research: “We have already reduced spend on marketing and we do intend to go significantly further still in cutting costs.”

The broadcaster would not give an exact figure on how much money would be taken off the division's budget, and declined to comment on the Guardian's figure of £20m.

Author: James Verrinder

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