BBC hires new marketing and audiences chief

UK-- The BBC has appointed Sharon Baylay as director of its marketing, communication and audiences division, replacing Tim Davie who became director of BBC Audio & Music last year.

Baylay was previously general manager of Microsoft Online Services UK, where she was responsible for expanding the Windows Live and MSN businesses.

At the BBC she will lead the more than 400 staff who oversee the broadcaster's audience research, marketing, communications and audience services. That includes head of audiences Helen Normoyle, who was appointed to the role last year.

BBC director-general Mark Thompson said: “Sharon's passion, energy and leadership will help ensure the BBC keeps the needs of our audiences at the forefront of everything we do. Her experience of relating to audiences in different environments will be especially valuable.”

Author: James Verrinder