NEWS2 April 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Antedote has launched an online qualitative research platform, the Idea Accelerator.
The platform allows businesses to explore ideas, concepts, packaging designs and communications in real time on a global scale.
Study participants can interact with visual, written or video materials via desktop, tablet or mobile, with response data tagged and captured for analysis and aggregation, including heat maps for each individual idea or concept.
“Product, packaging and service idea and concept exploration and testing with consumers around the world is expensive and time consuming – and the cost of failure can be high,” said Adam French, co-founder of Antedote. “The Antedote Idea Accelerator platform is a game-changer, addressing the limitations inherent in traditional qualitative research and accelerating the innovation process for new products and services to allow a multi-market study to be done in hours vs. weeks and months using existing methods.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Resources Group
Associate Research Director – Global Communications & Public Affairs
£50–£60,000 + 30 days annual leave + private health + other great bens!
Spalding Goobey Associates
Senior Research Executive – Qualitative –Strategy Consultancy
Up to £36,000 + benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments