Speed-Trap and Stratigent partner for analytics expansion
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UK— Web analytics firm Speed-Trap has formed a partnership with analytics and marketing optimisation agency Stratigent to deploy its online behavioural data capturing and insight software in the US.
US-based Stratigent’s primary role will be to act as Speed-Trap’s consulting, implementation and support partner in the North American market
The duo are aiming to deliver results within 30 days, which they say represents a time saving of around five months. Data will be collected through Speed-Trap’s software and then transferred to database manufacturer Teradata before being distributed to clients.
Stratigent CEO Josh Manion said: “The strength of the partnership created between Speed-Trap and Stratigent is the acceleration of deployment and therefore the receipt of actionable data. Traditional web analytics tools are typically associated with six months of integration work and particularly complicated deployment plans. However, we are confident that the combination of Speed-Trap’s technology and Stratigent’s services will result in our customers not only being up and running in 30 days, but also being able to fully action that data within that time frame – a huge step forward in providing organisations with a rapid path to return on their analytics investments.”
