This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 31 October 2014

Nielsen's TV Brand Effect launches in China and Germany

CHINA— Nielsen is introducing its TV Brand Effect ad response service in Asia and Europe, beginning with rollouts in China and Germany, with other markets to follow later this year.

TV Brand Effect is already in use in the US and UK. It surveys viewers who have had an opportunity to see a particular advert to test brand and message recall, likeability and purchase intent, among other metrics.

Nielsen’s Randall Beard (pictured), global head of advertisers solutions, said: “Quality measurement brings monetisation, and marketplaces in Europe and Asia are ripe for comprehensive measurement solutions.”

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory

Related images