NEWS29 May 2014
US — Nielsen is to boost its TV panel sample sizes in 15 local people meter (LPM) markets and 31 set-meter markets in a move designed to improve ratings stability.
The sample increases will be implemented over the next few years. In 2014, five LPM markets – Dallas, Washington, D.C, Houston, Miami and Denver – will have 200 extra homes added to their panels, while New York, Los Angeles and a further eight markets will see increases in 2015. On average, sample sizes will go up by 30%.
In the set-meter markets, meanwhile, each panel will get an extra 200 homes over the next two years – which equates to an almost 50% increase in sample size.
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Spalding Goobey Associates
Senior Research Executive – Quantitative Research – For those looking for something a little differe
£33–37,000 + benefits
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments