NEWS17 May 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS17 May 2010
US— Flurry, which provides analytics sevices for mobile app developers, has launched an initiative to promote consumer privacy.
The firm says it wants to take a “white hat” approach, providing consumers with “visibility into collected data and control over how this data is used for targeting and product recommendations”. It plans to introduce new product features, developer requirements and usage guidelines which will be included with its analytics services.
Simon Khalaf, president and CEO of Flurry, said: “Nothing is done without the consumer’s knowledge, or without the chance for a consumer to stop data collection.”
The firm said: “Although the company has over 28,000 companies who have integrated Flurry into more than 40,000 applications across iPhone, Android, BlackBerry and J2ME, Flurry is still a small company with limited resources to devote to an industry-wide initiative. The company hopes that an industry-wide initiative developes and would gladly contribute to and support such an effort.”
Flurry studied the Internet Advertising Bureau’s existing privacy guidelines and the Mobile Marketing Association’s code of conduct when coming up with its policies, as well as taking into consideration the fact that consumers tend to view their mobile devices as more personal than other forms of communication.
The new features and guidelines will be introduced to the iPhone OS this summer, with other platforms following. The firm said the change “should not add complexity to integrating analytics into applications”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Quant– Something a little different where you can make a real difference
£45,000 – 55,000 + bens
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Research Analyst (Portuguese fluency) – Retail Finance Insights Consultancy
£26–34,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments